Sunday, May 21, 2006

Goodyear In On The Fun With Disney/Pixar's "Cars"

In the upcoming Disney/Pixar blockbuster, Cars, clever nods to previous Pixar films and real automotive properties abound. For example, the character named King is an unbranded clone of Richard Petty's 1970 #43 Plymouth Superbird NASCAR racer. As if that's not enough, the character is voiced by none other than The King himself, Richard Petty. This is the kind of thing that makes my inner geek jump for joy, and is standard operating procedure for the brilliant filmmakers at Pixar.

King's primary sponsor is "Dinoco," which you may remember as being the name of the gas station where Buzz and Woody find themselves temporarily stranded in the original Toy Story film. A quick look at the tires on King or any of the other race car characters in the film (including the main character, Lightning McQueen) reveals the familiar Goodyear tire logo...oh wait, it's actually Lightyear. Cute. Also appearing in the film is the Lightyear Blimp, who provides coverage of the climactic race.

Goodyear is still a big sponsor and supporter of the film and in that regard they appear to be having a ton of fun. For the May 26 World Premiere of Cars at the Lowe's Motor Speedway, the company has dispatched its "Spirit of Goodyear" blimp to cover the event. However, one would be advised to take a second look at the airship in order to fully appreciate its involvement. It's going to be "in character" until June 1:

Yep. There is something different about it...

Cars opens nationwide on June 9.

Source: Goodyear via PRNewswire
Photo courtesy of Goodyear