Monday, May 22, 2006

Fit For A King: Spain's Juan Carlos Selects Maybach As Royal Ride

When you're the King of Spain, Dieter Zetsche (left) delivers your car and gives warm hugs.

Yesterday in Barcelona, Spain's King Juan Carlos I took delivery of his new Maybach 57S at the annual Laureus World Sports Awards. Unlike "regular" millionaire Maybach purchasers, however, His Majesty the King got his keys handed to him by someone slightly higher on the org chart than the salesperson at the local Mercedes/Maybach showroom.

On hand to present the keys and pose for photos was none other than DaimlerChrysler's Chairman of the Board (and head of the Mercedes Car group), Dr. Dieter Zetsche! I don't care if you buy 10 Maybachs at once, you're not going to get Dieter Zetsche to fly in to personally say thanks.

Because Juan Carlos is a king, after all, you knew there would have to be something custom about the car. In addition to the standard 612-horsepower V12 and decadantly luxurious interior, His Majesty's whip has custom sterling silver accents on the shift lever, dashboard compartment covers, and ashtray lids. I'd make a joke about keeping that silver clean here, but I'm pretty certain that King Juan Carlos has people to take care oof that for him.

Bonus points to His Majesty for choosing the sportier 57S over the longer, more chauffeur-ready, Maybach 62. Sounds to me like the King likes to be in the driver's seat. Literally.

Source: DaimlerChrysler vis PRNewswire
Photo courtesy of DaimlerChrysler AG