Tuesday, November 08, 2005

2007 Escalade To Be Revealed Friday

GM will unveil the all-new 2007 Cadillac Escalade this Friday, November 11th, at the South Florida International Auto Show in Miami Beach.

The General has been building anticipation for this new Escalade for some time now, going so far as to interview entertainment and sports professionals about what they'd like to see in the new version of the truck as part of the development process. All signs point to a knockout, maximum-bling aspirational vehicle which should be a big success for Cadillac.

I, for one, believe that in GM's case, the recent decline in truck sales has as much to do with stale product as it does gas prices. Listen, everyone paying attention knew that come '07, GM was updating its entire truck line. Why spring for an '06 when you can wait a little longer and get a much better all-around product in a year from now?

When you consider how excellent the '07 Tahoe and Yukon appear to be, the big Caddy should be mighty impressive indeed.

South Beach, the mecca for all things beautiful and ostentatious, is the perfect place to have it make it's debut. I can't wait.